Stay Part of the Family

Client:

Boston City Hospital

Audience:

Medicaid patients

Goal:

Help Boston City Hospital maintain its outpatient Medicaid population by instructing patients on how to select the hospital as their provider under the state's new managed care plan

Role:

Strategic planning for communication campaign and writing; in addition to this brochure, the campaign included a poster, direct mail letters, and an annotated copy of the form patients needed to fill out to choose a managed care provider; all materials written at a fourth-grade level and translated into Spanish

Medicaid has a new health insurance program. It's called MassHealth Managed Care. With this program, you must choose one place for each family member to go for health care. Each family member will have his or her own personal doctor. This is called managed care because one doctor manages all your health care needs.

Right now, you or your children come to Boston City Hospital. You can stay part of our family. Just choose Boston City Hospital Adult or Boston City Hospital Pediatrics when you sign up for MassHealth Managed Care.

This brochure explains how.