New Medium Sparks New Thinking

Client:

Sales and Marketing Strategies & News

Audience:

Sales and marketing professionals

Goal:

Familiarize readers with interactive marketing

Role:

Writing

In the '50s, television transformed consumer marketing forever. Today, the personal computer promises even greater seismic changes, this time rearranging the map for business-to-business as well as consumer marketing.

In six years, the interactive computer-based sales presentation evolved from novelty to can-do muscle medium, a potent new channel for reaching and influencing buyers. More and more marketers are tasting success by weaving this medium into daring new strategies.