Ideas and Strategies...

PAI helped pioneer the market for home- and school-based software by developing nearly 150 quality interactive software products for major publishers. These projects dramatically demonstrated the motivational and instructional power of interactive media and taught us many ways to harness it.

Drawing on the tools and techniques we'd developed for creating entertainment and learning programs, we introduced ProfitDisk^tm sales creativity tools -- cost-effective, high-impact interactive brochures, selection guides, point-of-purchase presentations, promotional games.

With ProfitDisk, marketers could easily integrate the formidable persuasive impact and cost efficiencies of interactive media into their traditional marketing programs.

Computer-based technologies have profoundly changed marketing and sales over the past decade. Today, interactive media, including the World-Wide Web and CD ROM-based collateral presentations have a vital place in nearly every marketing mix; can advance nearly every sales strategy.

Here are a few ideas that we've gathered over the years to help you craft more effective computer-based interactive strategies.