The Quality of Interactive Experience

Newspapers talk about "readers;" broadcasters "audience." What should we call people who participate in your computer-based interactive products and presentations?

"Readers" is too limited; "audience" too passive. "Participants" is appropriate, but stuffy; "users" too utilitarian. "Players" captures the potential delight of the medium, but fails to convey its significant persuasive power. What about "friends?"

Interactive media is the next best thing to face-to-face conversation. You can offer choices, elicit information, orchestrate an engaging, participatory experience. Many things you'd do to nourish a friendship are sound principles of interactive: encourage your friends to express themselves, be sensitive to their needs, be there when they need you, don't let them down.

But "friends" doesn't express the business purposes of your interactive productions. You're looking for results: mind share, market share, accelerated sales, lower cost of sales, more pull through, less time and effort between lead generation and close.

Consider the intense focused involvement invited by a video game or the creative glow that accompanies a job well done with a powerful tool program. These are the potentials of interactive. Imagine your message... your position in the market... propelled forward on a medium that so engages the mind and senses, that delivers such powerful psychic rewards.

The essence of our job at PAI is to create through interactive media intense, involving, rewarding, and lasting experiences that focus interest and attention on your products and ideas.

Our job starts with exploration of your goals. We ask many questions, all striving toward clarity of insight into your specific communication challenges and the quality of the interactive experiences that we need create to help you achieve your goals.

We consider your market, competition, marketing mix and sales model. We strive for the most impact with least demand on your critical resources.

Graphics, copy, special effects, user interface, custom code, logical flow... how can we make the computer invisible; the interactive experience compelling; your message vividly persuasive? How can we help you achieve the highest return on your development investment?

When developing a presentation we look carefully at your sales cycle. How can we help you...

• Educate your sales channel
• Capture greater mind share
• Increase leads
• Cut time and cost of qualification
• Help your prospects make better product selections faster
• Demonstrate your product more persuasively
• Identify and convert objections
• Cost justify your product
• Secure a close.

• Best respond to your customers' needs
• Provide the most intuitive, friendly interface
• Deliver more value to you and your customer
• Differentiate your product from the competition