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ProfitDisk...


What is ProfitDisk?tm
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Why do I need ProfitDisk?
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How does ProfitDisk fit into my marketing program?
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How do I get started?
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[Dot ] [Interactive Strategies ]
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What is ProfitDisk?tm

[Dot ] [Dot ] ProfitDisk harnesses the vast expressive power of the personal computer to communicate your sales, marketing, training, or corporate message.

Your ProfitDisk presentation is custom designed to meet an explicit goal - to sell your products; to communicate your ideas.

A ProfitDisk presentation combines...

  • Crisp copy
  • Outstanding graphics
  • Involving user interactions
  • Exciting animation
...into an animated, interactive virtual experience explicitly designed to bring you success.

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Why do I need ProfitDisk?


[Dot ] [Dot ] ProfitDisk is a proven solution to a number of marketing problems:

You want to reach influential decision-makers or upscale consumers

More than 95 percent of all U.S. senior executives and two of every three white-color workers regularly use PCs. Nearly 60 percent of all workers using computers on the job are college educated.

More than 35 milion up-scale U.S. households own and use personal computers. The average PC household income in the U.S. is $43,000 - 30 percent above the national average.

The competitive features and benefits of your product are difficult to explain, technical, or need to be personalized

Electronics, banking, insurance, bio-medical, telecommunications, and computer hardware and software companies have all used animated, interactive computer-based presentations successfully to communicate the features and benefits of their products.

You need to guide your prospects through a complicated decision-making process

ProfitDisk can help your prospects:

  • Select the right product from your line
  • Configure a system
  • Select options or accessories
  • Choose the best insurance, leasing, or investment plan
Easy-to-use menus zip your prospect to the right information quickly. And more... PAI offers exclusive expert-system technology -- artificial intelligence -- that can assess your prospect's needs and produce a well-informed recommendation.

You want to educate or train

ProfitDisk can:
  • Clarify an idea through animation
  • Simulate a technical process
  • Motivate and make a point with a challenging video game
  • Organize and sequence information dynamically
  • Demonstrate an intricate service procedure
  • Diagram a conceputal idea
  • Display data or technical specs as an animated chart or graph
  • Ask questions, record/evaluate responses, and branch appropriately
You want to break through indifference, penetrate the noise

ProfitDisk is novel and eye-catching. It commands attention. Imagine receiving in the mail a CD ROM or a bright red floppy disk with a dynamic imprinted action line. It's much less likely to land in the trash than Just Another Brochure.

You want to convey an innovative, progressive image

The computer is a high-credibility medium. Prospects feel that your message must be important if you've invested in putting it on the computer. The fact that you are using the latest technology in an innovative way reflects positively on your overall corporate image.

You want to accelerate your sales cycle

ProfitDisk can:
  • Communicate your message effectively
  • Help qualify prospects quickly
  • Increase efficiency of sales calls
  • Help your prospects sell you and your product internally to upper-level decision makers

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How does ProfitDisk fit into my marketing program?


[Dot ] [Dot ] Your ProfitDisk can be custom designed by PAI to enhance your existing marketing program in many ways:

  • As a response premium in your advertising campaign
  • As an exciting direct mail piece
  • As sales-support collateral and/or leave-behind
  • As a way to attract interest and collect leads at a trade show
  • As a point-of-purchase sales motivator
  • As a way to collect qualifying information from sales leads
  • As a sales and service training aid
  • As a communication vehicle with your branch office and sales force
ProfitDisk can:
  • Position your product, demonstrate features, dramatize benefits
  • Help qualify leads
  • Respond to questions
  • Help prospects compute return on investment
  • Help prospects enter orders
  • Boost sales, accelerate your sales cycle, reduce sales costs

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How do I get started?

[Dot ] [Dot ] Contact Prentice Associates today for a free application analysis.
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created by:
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Prentice Associates Incorporated
pai@tiac.net

Copyright © 1997
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