Software Response Premiums

A well-chosen response premium can significantly boost trade show, direct mail, and advertising response rates.

The ideal premium features low unit cost and high perceived value. It should be unusual and distinctive, not easily obtained through other channels. And it should be easy to describe, handle, and fulfill while manifestly advancing your sales goals.

Interactive software meets these criteria perfectly -- particularly in high-tech, business, preteen, young adult, education, and up-scale family markets. You can offer a computer game, creativity tool, software utility, selection guide, interactive catalog, or brochure. You can promise and deliver quality information, convenience, utility, efficiency, and/or entertainment. Your software premium can compare in value to quality commercial software products that sell for many times your low fulfillment cost. And it can deliver hard-, soft-, or no-sell.

Prentice Associates can help you select the ideal software premium for your campaign. We can custom develop and package your premium to effectively tell your sales story, advance your sales goals. Prentice has a variety of game, creativity tool, and utility templates that enable us to deliver high value while keeping both production and fulfillment costs in your ballpark. Here are a few ideas:

• Interactive brochure -- tell your sales story in more depth with attractive graphics, animation, and sound
  
  
• Interactive catalog -- make it easy for prospects to browse and select your products through an interactive catalog
  
  
• Product selection guide -- evaluate your prospects needs and recommend the most appropriate products from your line
  
  
• Product configuration guide-- assure that prospects select, assemble, and configure the most appropriate products and accessories from your line
  
  
• Demo disk -- deliver an exciting, simulated 'test drive' of your product
  
  
• Computer game -- challenge your prospects to a game of chance or skill
  
  
• Instructional disk -- offer an interactive 'seminar' or tutorial on a topic of mutual interest to you and your propsect
  
  
• Software utility or tool -- help your prospect solve a problem more efficiently, and perhaps remember you every time they do.